Marketers, say goodbye to the campaign calendar [infographic]

Marketers, say goodbye to the campaign calendar [infographic]

Still running marketing campaigns? Chances are, you’re running out of time.

There is a disconnect between where you, as a marketer, are investing and how your customers want to interact with your brand.

What's next?
Start shifting your strategy away from the campaign calendar and start orchestrating interactions that unfold across your customers' journey and according to their preferences and behaviors.

Here is an interesting infographic from New School Marketing blog by responsys.

Marketing Orchestration Infographic FINALv2

 

Source: http://goo.gl/regDlX