Instagram Growth and Spread

Instagram launched in October of 2010. Two months later, its community was already 1 Million strong. The usage and spread of Instagram has been on the rise ever since.

Over 65% of the Instagram community is located outside of the United States.

 

Current Instagram Statistics

  • 200 Million Monthly Active Users
  • 20 Billion Photos Shared in total
  • 1.6 Billion Likes and 60 Million Photos shared every day

source: Instagram Press Page

 

Instagram and Gender Worldwide

World map of Instagram adoption by gender:

gender-instagram-worldmap

  • Thailand is Instagram’s most women-dominated country with 65% women
  • Saudi Arabia is Instagram’s most men-dominated country with 85% men.
  • South-East Asia and Russia have strongest adoption by women
  • Middle East and India show strongest adoption by men

source: Gender on Instagram: Infographic

 

Instagram Within Visual Social Media

The following graph presents the year-on-year growth of four leading visual and open social networks:
instagram-statistics-evolution Source: estimates by Nitrogram – (Monthly Active Users for Instagram, Twitter – Monthly Unique Visitors for Pinterest, Tumblr)

 

Instagram Use by Brands


Over 2500 brands have joined Instagram to date as listed by the Nitrogram 50.

The 3 top brands on Instagram are:

  • Nike
  • Starbucks
  • NBA

88% of brands on Instagram have shared at least one video. 


top-brands-instagram-statistics-november

Interest for Brands on Instagram

The top 50 brands on Instagram have 1.5 Million followers on average.
As importantly, an average of 2 Million posts mention each of these brands on Instagram.

  • The most followed branded account is The Ellen Show with over 4 Million followers, adding close to 300k each month.
  • The most Instagrammed brand is Nike, with 23 Million posts mentioning the #Nike hashtag so far, and adding over 1 Million each month
  • Top Brand* with the “manliest” audience: Monster Energy with 78% Men
  • Top brand* with the “most girly” audience: Urban Decay Cosmetics with 84% Women


*based on Nitrogram 50′s top 50 brands

 

Instagram Adoption by Brands per Industry

Instagram-adoption-by-brands-per-industry-2013 Instagram adoption by Millward-Brown 2013 BrandZ index Brands (total: 97/130 or 75%)
Sectors from left to right: cars, fast food, soft drinks, apparel, retail, luxury, beer, personal care, telcos., technology, oil & gas, financial institutions, insurance
Last update: October 2013

The Car, Fast Food, Soft Drink and Apparel industries are most represented on Instagram with a 100% adoption rate.
The insurance industry is the least present on Instagram with only a 30% adoption rate.

Source: http://goo.gl/ypavdD